There are a number of misconceptions when it comes to digital marketing, especially when you are planning to pursue any of the digital marketing courses. Like, some believe that one needs to have some knowledge of digital marketing while some think that it is only for people with strong technical skills or specific eligibility. Due to these and many other misconceptions about DM, you get lost in your career planning, missing out on huge opportunities.
So before we start to talk about these in detail, let us first understand the basics of what digital marketing is all about.
Digital Marketing in the most basic of terms is the use of any and all social media platforms in order to promote a product or service on the internet and build a brand name and trust for the company. As compared to traditional marketing methods, digital marketing is quite effective in terms of money and time.
Now that you have understood the meaning of digital marketing, here are some of the most common myths related to the field:
1. Digital Marketing is More About Social Media
It is often thought that digital marketing is limited to the use of social media channels like Facebook, Instagram, Twitter, etc. and it contradicts the concept of what digital marketing means and what it encompasses.
In reality, the term DM is a multi-faceted concept that includes all forms of communication ranging from smartphones to tablets, emails to mobile websites, billboards to radio and TV promotions.
2. Digital Marketing is not Suitable for Small Businesses
Commonly, it is thought that digital marketing is only applicable to large-scale business organizations and can provide them with superb results. This leaves small-scale businesses in a vulnerable position.
However, digital marketing is a very useful tool in initiating contact with potential customers and clients. Irrespective of the size of a business, digital media can be used to display the variety of products and services offered by the organization, helping in growth and improving the conversion.
3. Execution is not an Easy Task
Businesses involved in the small-scale production are often under the impression that digital marketing is quite cumbersome in itself and they would need additional resources to get the job done.
But truly speaking, the process of implementation of digital marketing techniques is quite simple. Once the goal is clear, it is easy to build online marketing strategies to achieve the results. There are many digital marketing agencies that offer all kinds of services for different business goals.
4. Insignificant in Terms of Business Procedures
Integrating digital marketing into your business without ever bringing it into actual usage might be detrimental for your organization. Whenever companies ignore relevant methods of digital marketing for their business, they end up losing out on the potential profits.
In contrast, once the methods of digital marketing are put to use, there is a significant increase in the sharing of emails regarding the products and services of any small-scale organization. Apart from this, the money allocated for social media increases over 5 years and more than half of these organizations go on to believe in the effectiveness of digital marketing methods.
5. Useful Only for Selected Industries
It is also believed that digital marketing only works for a few industries. This is why many business owners (especially traditional businessmen) agreeing with this misconception fail to integrate it into their marketing strategies, losing out on good business opportunities.
Opposing the above misconception, digital marketing is applicable to all categories of business including traditional forms. Many traditional businesses can increase their client base and profits by applying different methods related to digital marketing.
6. Requires Technical Know-How
One of the more exasperating myths related to digital marketing is that it is possible by only those who have the technical knowledge of the subject.
Contrary to this, you don’t need to have technical skills to make the techniques of DM work for a business as it is more about marketing and how you put your own skills into action. When you pursue digital marketing courses, you will be able to improve your technical skills over time.
All you need to do is use the various online platforms to market and advertise a product, ensuring it reaches the maximum number of people and conversion gets better.
In addition to these, there are many other myths related to digital marketing. So, it is important to know about them if you are planning to make your career in this field.
When you will enroll yourself at the Academy of Digital Marketing which offers digital marketing courses in Pune, you will get to learn more about this new form of marketing which is now the backbone of a majority of businesses and start-ups across the globe.